All about new beauty products for men > AXE Launches White Label, A New Line of Refined Grooming Products to Help Guys Feel Their Finest

This new line addresses the evolving needs of men: a daily routine simple as 1, 2, 3. A shower gel, a 2 in 1 shampoo and an antiperspirant.

AXE Introduces the first ever dry spray antiperspirant line  -- an entirely new way to stay dry. Applied to the underarms, this revolutionary new product was specially designed to go on instantly dry with no visible residue, keeping you fresh and protected from sweat for 48 hours.

After Night and Forest, AXE lauches 2 new fragrances with summer scents: ISLAND to surf a wave of freshness, a surge of crushed citrus, fig and coconut notes and AIR concocted with an intoxicating cocktail of lemon, ginger, coconut and sandalwood notes

Stay fresh, Feel clean all day long. Just choose your fragrance with your mood.