New products for man > Sothys > Total Detox Total Energy Ritual
For the man who wants to look after himself
Sothys is the cosmetics brand trusted by professionals and spas. Known for its women’s care experts, Sothys wanted to pay tribute to its men’s line by collaborating with Vincent Clerc, the second-highest scorer in rugby history, and the brand’s ambassador since 2009. The partnership has led to an entirely new men’s daily care program.
Whatever their age or lifestyle, men subject their skin to enormous strain: stress, fatigue, pollution, shaving, etc. The fact is that men’s skin is 16% thicker than women’s. The ravages of time, therefore, are felt less quickly for them. But when wrinkles appear, multifunction products with proven effectiveness are the unquestioned choice.
At the heart of this program are six home skincare products and two salon treatments: an essential facial treatment and a customized body treatment. Sothys Advanced research has selected volcanic rock for its rich magnesium content to boost and detoxify men’s skin.
are the three steps to which Sothys invites men in order to look their radiant best.
First cleanse with the Hair and body revitalizing gel cleanser, a 2-in-1 product, very practical for the shower, and Energizing face cleanser which, thanks to its non-aggressive exfoliating rhyolite particles, allows for optimal cleansing of rebellious zones like the nose, forehead and chin.
For the daily skincare routine, there’s Softening shaving foam enriched with moisturizing and soothing aloe vera which helps the blade glide, and an Age-defying hydrating fluid to hydrate the skin each day and combat the appearance of signs of aging in a single step. The little bonus: a light, non-sticky texture that is rapidly absorbed.
For men seeking the most innovative products, Sothys has even created a De-stressing eye roll-on – a complete formula to reduce puffiness, diminish dark circles, visibly smooth wrinkles and hydrate the particularly sensitive eye contour area with a roll-on applicator for an immediate “icy effect.”
An Eau de Toilette with fresh, woodsy notes is another addition to the Total Detox Total Energy Ritual range to reveal the elegance of the perfect gentlemen.
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Spas
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Care & Make-up
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Health
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For Men
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Glossaries
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Various