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My Burberry

All about fragrances > Burberry > My Burberry EDT

Perfume for women
House: Burberry
Designer: Francis Kurkdjian
Launching: 2017
Olfactory group: grand floral

Introducing My Burberry Eau de Toilette, the latest chapter in the brand’s My Burberry fragrance story. Created by Chief Creative and Chief Executive Officer, Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, My Burberry Eau de Toilette for women is a fresh interpretation of the iconic Eau de Parfum.

Bright and uplifting, the new fragrance is as individual and elegant as its inspiration, the Burberry trench coat.

 

The bottle
My Burberry 1

The new fragrance is housed in the classic My Burberry glass bottle, whose overall design reflects the details of the Burberry trench coat. A bold horn-finish stone and black cap echoes its distinctive buttons and the hand-tied stone-coloured English-woven gabardine knot honours the fabric invented by Thomas Burberry over 100 years ago.

The bottle is presented in a stone-coloured box with a gabardineinspired texture, embossed with a golden knot finish.

Just as with My Burberry Eau de Parfum, customers will be able to personalise their My Burberry Eau de Toilette bottle with up to three initials through a monogramming service available on Burberry.com and selected Burberry and wholesale stores.

Notes

A bright grand floral, My Burberry Eau de Toilette captures the essence of a spring blossom garden, with its blend of blooming rain-tipped flowers.

Top Notes
Sweet pea and lemon flower

Heart notes
Peonies, peach flower and freesia

Base notes
Damask rose, white moss and musk

The campaign

Shot in London by photographer Mario Testino, under the creative direction of Christopher Bailey, British models Kate Moss and Cara Delevingne, front the new My Burberry campaign.

Wearing their Heritage trench coats, Kate and Cara capture the effortless spirit of My Burberry with their radiant energy.

The collection
  • Eau de Toilette 90 ml, 50 ml, 7.5 ml
  • Eau de Parfum 90 ml, 50 ml
  • Shower oil 240 ml
  • Body hydrating mist 100 ml
  • Bath soap 
My Burberry 2
 
 
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