“We see fragrance as another accessory, we want women to feel as excited as they do when they buy a pair of shoes or a handbag,” says Choi.

The bottle was inspired by a modernist chandelier from the 1970s, and references a palette of crystal, lucite and metal. In keeping with the FLASH story, it was designed to play with light and gives a shimmering mesmerising effect. Its angular, architectural flacon, seems encrusted with small glass studs on three sides.

Recreating the reflection of a crystal, the bottle’s faceted cap has a sleek metal band, adding to its luxurious finish. The colour of the bottle takes its inspiration from the ultraviolet lights of a nightclub and alludes to the flash of a paparazzi bulb. It is at once cool and electric.
The glittering box has an almost diamond like lustre, and when it hits the light, it is like a million miniature paparazzi flashbulbs. The sparkling finish also reflects the effervescent spirit of the fragrance itself.

The fragrance opens with pink pepper and strawberry, for a fresh, sparkling introduction.

As these glittering top notes evaporate, heart notes of strong, exotic white flowers, with a tuberose signature enriched with notes of jasmine and white lily, reveal a heady, sexy character.

A base of white, powdery woods gives a lasting impression that is both seductive and sensual, but never too much. “As a brand, Jimmy Choo is so resolutely feminine that the perfume had to have a sensual background. I used white woods, a contemporary note that gives a feminine, sophisticated touch but maintains luminosity,” says Nagel.

“Christine Nagel is a modern artist in fragrance. Her olfactory vernacular is the definition of cool, but her sensibility is always ultra-feminine and luxurious,” says Choi.

EDP 100ml and 60ml
Perfumed Body Lotion 200ml
Perfumed Shower Gel 200ml