All about fragrances > Boucheron > Boucheron Place Vendôme

Fragrance for women - EDP
House: Boucheron
Designers: Olivier Cresp and Nathalie Lorson
Launching date: 2013
Olfactory group: floriental woody

Boucheron presents a new women's fragrance named after Place Vendôme, the address in Paris (Place Vendôme 26) where Frederic Boucheron opened his first jewelry store in 1893. The perfume symbolizes over 150 years of light and gems that have passed through this house. A woman who wears Boucheron is conceived as independent, free, self-reliant and confident.

"A story rather than a face. A story of light. While Paris continues to dream, the sun’s rays slide over the rooftops. The dome of the Invalides becomes a gigantic gold flower. The sun continues to rise, its rays crossing the arcades. Shadows slip from the Vendôme Column, which points majestically at number 26. In a white light, she appears. She is the heroine. On her skin, ephemeral finery to enhance the glow found deep within each woman. Boucheron Place Vendôme.”