ABRACADABRA: Buy an Enchanting Bear to make children starry-eyed

With one magic wand stroke, Thierry Mugler has generously transformed the traditional plush toy into a collector bear. $2 from each teddy bear sold at the Thierry Mugler Perfumes counter at Hudson’s Bay stores will be donated to the HBC Foundation for sick kids. Hurry! Add it to your shopping list. Be sure that kids, mum and grandma will fall under the charm of this teddy. To learn more, click here.