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08-22-2010 What's new with Lancôme?

What's new with Lancôme?

Génifique Repair - Youth activating night cream
08-22-2010 What's new with Lancôme? 1

Your sleep genes don’t wake up to visibly repaired skin as if you had slept 2 extra hours

Equipped with a new understanding of epidermal repair processes, Lancôme invents Génifique RepairSC, the brand's first ever night care containing active ingredients with the power to revive1 the activity of the genes responsible for repairing the skin’s barrier function.

One night is all it takes to obtain a more rested appearance. With each new morning, signs of fatigue and the marks of time fade away. After 7 nights2, skin is visibly revitalised, as if infused with newfound youth and showing all the benefits of an extra two hours’ sleep.

Key genes involved in epidermal repair are now identified. They include:
- the GADD45 gene (Growth Arrest and DNA Damage) activated following UV rays
aggression, suffered by skin on a daily basis,
- keratin K6B and K10 genes required for effective epidermal differentiation,
- and the GBA (Glucosylceramidase Beta Acid) gene, a key enzyme required for healthy stratum corneum cohesion and optimum barrier function.

These genes represent key markers, reflecting the self-repair capacity of the epidermis. They encode the proteins involved in the repair and healthy structuring of skin's outer barrier.
*Based upon consumer evaluations.

Repair proteins are truly activated
R-lysate boosts the activity of “repair genes” during sleep. It is a lysate stemming from a microorganism created using bio-technology. Its action has been demonstrated on reconstructed skin: it stimulates the expression of the GADD45 gene, producing a characteristic peak in repair activity 6 hours after UV-induced stress.

The generously creamy texture transforms on application enveloping skin in a silky-soft protective veil. Infused with a light citrus scent, carrying delectable floral notes of rose and orange blossom, it helps to promote a truly revitalising night’s sleep. Presented in a sensuous curved jar in midnight hues, Génifique RepairSC is for nightly application following Génifique Youth Activator.

Teint Idole Fresh Wear – Unprecedent 18h shine-free
08-22-2010 What's new with Lancôme? 2

Make-up + skincare, Lancôme heralds the arrival of a new generation of matte foundation. The complexion remains perfectly matte and stunningly ethereal, without looking powdery. Satin-soft and as smooth as silk, the complexion is swathed in a veil of sublime freshness. Shine, visible pores and imperfections are subtly reduced and make-up remains impeccable even after 18hrs, as though freshly applied. Never before has a liquid foundation achieved such perfect hold, without creating a mask-like effect.

Drawing inspiration from the texture of Asian products with a concentrated aqueous phase, Teint Idole Fresh Wear’s stunningly light and fluid formula represents a true breakthrough, never before achieved in the realm of foundation. Suffused with water molecules, it glides perfectly over the skin to deliver a divinely fresh sensation. The skin is ideally hydrated and the complexion is perfectly matte, silky-soft and light-infused, but never powdery.

The ultra high-performance Color Keeper™ Mineral Complex™ is composed of mineral pigments encapsulated within an adherent translucent film. These pigments are evenly distributed, in perfect affinity with the skin: visible pores and imperfections are erased, without creating a mask-like effect.

Offering global efficacy, Mineral Siliceum™ controls shine and regulates excess water and sebum. The complexion is adorned with a natural matte finish and skin is able to breathe.

It is more than just a foundation: From the very 1st day, the complexion is matte, fresh and natural. Skin is perfectly hydrated. After 7 days, skin's surface texture is refined, pores are tightened and imperfections gradually fade. At 4 weeks, skin is 12%* visibly smoother. Imperfections are 10%* less visible and the complexion is radiant, as flawless as silk. A new level of make-up perfection.

It is suitable for all skin types, even sensitive skin, and carries an SPF 15 guarantee, to safeguard skin against daily attack from UV rays. It is available in seven shades and comes in a pursefriendly, easy-to-use tube. Heralding the arrival of a new generation of affordable luxury foundations, it is designed to suit each and every woman, offering infinite potential to truly perfect their beauty.

 
 
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