Hot new designer Afshin Feiz Meet the man behind the name

Afshin Feiz's debut collection is already generating attention. Rockstar/photographer Bryan Adams jumped at the opportunity to shoot the look book, and the first copy was received by Madonna, whose interest in couture and corsetry brought his debut to her attention. In previews, it has already received an enthusiastic response from retailers Bergdorf Goodman, Holt Renfrew, and Neiman Marcus.

Afshin Feiz's background reads like a who's who of top Parisian fashion houses. After studying at the renowned Studio Berçot School, he trained first with Thierry Mugler and John Galliano, continuing on to a position with Christian Lacroix Haute Couture. He was then appointed Director of the design studio at Gilles Rosier and subsequently hired by Natalie Gervais at Nina Ricci, where he worked as first assistant for almost three years. After meeting business partner Thierry Gillet in early 2004, his line was launched. Afshin will be bringing the full collection with him to New York Fashion Week.

The collection, "Art as Flirtation and Surrender" draws inspiration from 13th century Sufi poet Rumi, who often used butterflies and candle flame as metaphors for lover and beloved. Crafted with intricate seaming from a sorbet palette of silk jacquards, tailored cotton, silk chiffon, and seersucker, "Art as Flirtation…" translates the subtle beauty of butterfly wings into a luxurious, wearable collection. "It's a return to the past in a modern way," says Afshin, "[created for] a woman who is always chic, polished, and sexy, but with a playful, contemporary point-of-view. Even if she's wearing jeans, she'll look great pairing them with one of my jackets or tops and a gorgeous pair of heels!"

Born in Iran, Afshin Feiz has traveled the world, having lived in Switzerland, Holland, Spain, the U.S, Canada and England, where he acquired British citizenship. He studied French Literature in the U.S. before moving to Paris to study fashion. He speaks fluent English, French and Farsi.

From Feiz to BelleMag - The Scoop on next year's Hottest Trends 2005
Afshin will presenting his collection from September 6 to September 15 at W Hotel - The Court, 130 E. 39th St. N.Y.

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