The bottle is inspired by the iconic black trench coat and its signature design details. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago.

The little Plus - Customers will be able to personalise their 100ml or 150ml Mr. Burberry bottle with up to three initials through monogramming service available on Burberry.com and selected Burberry and wholesale stores.

“Contemporary yet classically British in its structure, Mr. Burberry
radiates modern and masculine sensuality.”

A sensual herbal woody eau de toilette, Mr. Burberry fuses classic scents of British perfumery with unexpected ingredients. Contemporary, sophisticated and sensual, the fragrance opens with notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smokey guaiac wood.

Top notes
Grapefruit, Tarragon, Cardamom
Sensual and elegant with a striking brightness, Mr. Burberry sets the tone with uplifting grapefruit. Establishing a halo of masculinity that permeates through the fragrance, the introduction of cardamom contributes complexity and sophistication with its spicy facet.

Heart notes
Birchleaf, nutmeg oil, cedarwood
A broad and robust heart centres Mr. Burberry, its classic fougère structure uniquely remastered into a thoroughly contemporary creation. An accord of birch leaf warms the core while cedar wood provides power and balance to the livelier top notes.

Base notes
Vetiver, Guaiacwood, Sandalwood
The light and luminous base is a celebration of vetiver’s vibrant allure. Layered with guaiac wood, it graduates into a richly smokey scent without ever compromising its clean, earthy codes.

Mr. Burberry captures the essence of London, a city of great contrasts. Traditional yet irreverent, elegant without being pristine, it perfectly encapsulates a mood and an attitude that today’s Burberry man will recognise as his own.

The line includes Eau de toilette and 6 growing products subtly scented with Mr. Burberry,

Eau de Toilette Mr. Burberry 150 ml, 100 ml, 50 ml, 30 ml
Eau de Toilette Mr. Burberry 1000 ml (Collector Edition)
Deodorant Spray 150ml
Deodorant Stick 75g
Body Wash 250ml
Aftershave invigorating Spash 100 ml

Face moisturizer
the daily-use formula utilises a blend of hydrating ingredients including aloe vera to increase the skin’s moisture levels.

Beard Oil 30 ml
This lightweight, nongreasy formula contains a nourishing blend of natural sesame, jojoba and argan oils to soften and style the beard whilst hydrating the skin.

Fusing the worlds of fashion and beauty, the launch of Mr. Burberry is celebrated with a ready-to-wear collection including the new Chelsea fit Heritage Trench Coat. Capturing the essence of the new men’s fragrance, the edit pays tribute to classic tailoring with a sense of relaxed, quintessentially British style and attitude.

Shot in London by Oscar® and Turner Prize winning British director Steve McQueen in his first commercial film, the Mr. Burberry campaign features British actor and musician Josh Whitehouse and British model and actress Amber Anderson. The soundtrack was created by British singer-songwriter Benjamin Clementine exclusively for the campaign.

“I wanted to convey the idea of two people who are passionately in love with each other, and go off on a dirty weekend. It’s that moment in a Relationship where all you are thinking about is each other, and all you want is to be with each other.”

 Burberry introduces Mr. Burberry Eau de Parfum, a warm and sensual spicy woody fragrance inspired by the energy of London nightlife. The next chapter in Mr. Burberry story... A London night to remember!

TOP NOTES
Tarragon-Cinnamon

HEART NOTES
Lavender-Patchouli

BASE NOTES
Vetiver -Amber