Self-tanners for men are very similar to those designed for women, since they're made up of the same chemical components. The principle is simple: color the skin using DHA (dihydroxyacetone), a molecule that oxidizes the amino acids in the outer layer of the epidermis. On the other hand, while women can choose from towelettes, milks, oils, gels, sprays, mousses and lotions, their male companions have to make do with a less diverse range of products. The skin on men's faces is thicker and hair growth poses a problem, which is why men are advised to use a very fluid product for a gradual, natural-looking color.

• First eliminate dead cells with an exfoliant cleanser.
• Shave as closely as possible before applying.
• Dry the skin thoroughly.
• Apply the product evenly to face and neck, avoiding eyebrows and hairline.
• Wash hands thoroughly after each application.

A healthy-looking tan, year round …
To promote a natural-looking tan as if you'd spent a weekend outdoors, BelleMag Suggests:

• L'Oréal Paris Self-tanning Serum face and body
• L'Oréal Men Expert Flash Bronzer effet
• Clarins Booster Bronzant Men
• Clinique Pour Homme Gel Bronzant Invisible