Number 1 in semi-permanent color, it lasts only 28 washes. Its formula is completely free of ammonia, and it includes a blend of antioxidants with vitamins C and E for health and beauty. No harsh root-line.  No strings attached. You can feel free to try.

 Tip 1: Try something less intense. We put hair through the paces during award season. If you’re keen for a change - consider a non-permanent, ammonia-free hair dye that won’t cause more damage.

Tip 2: Add a boost of shine. Gloss has been a salon secret for decades. Use a gloss, like Clairol Natural Instincts, once per month that matches your natural colour to add tone and luster to your tresses.

Tip 3: Two shades up or down. The further away you shift from your natural hair colour, the more susceptible you are to brassiness. So stay within two shades (up or down).

Tip 4: Section it out. Apply hair colour one area at a time, beginning at the roots in the front sections along your hairline. Then add the colour in 1-inch strips throughout each section to make sure you cover every strand.

Be Yourself! Be Beautiful! Follow your INSTINCT!