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2013 - 11 - Defying time with Vichy Idealia Life Serum

All about new beauty products > Vichy > Idealia Life Serum
The first lifeproof skin idealizer

Women are busier than ever! With meals, laundry, work, kids, they are sometimes overwhelmed with concerns. More beaming than ever, their mind is constantly busy thinking what miracle solution would give them the energy to do everything. Obviously, multitasking concerns the majority of women, who are pursuing a career as well as being wives and mothers.

This modern lifestyle characterized by stress, lack of sleep and physical activity causes several adverse effects on women's bodies. Adding the environmental triggers, such as dry weather and pollution, these features inevitably increase the aging process. First barrier of the body, the skin is therefore facing an undesirable reality, behavioural aging.

Pioneer in research on anti-aging, Vichy has developed an entirely new approach to skin aging and takes a new factor into account: women’s behaviour. Vichy offers thus Idealia Life Serum, the first lifeproof skin idealizer.

Formulated with unique and patented active ingredients, the Idealia Life Serum secret is the complementarity of its combination. This combination is actually specially selected to improve the skin’s dynamic response when faced with all excesses of everyday life. The skincare combines LR2412, one of the most promising anti-aging molecule derived from jasmonic acid, to LHA, a derivate of salicylic acid. Inspired by the repair process of jasmine in its natural state, which responds to aggressions by secreting a repairing acid, LR2412 accelerates epidermal repair and improves the skin’s ability to protect itself. On the other hand, the LHA stimulates cellular renewal in tired skin and allows for the reduction of pigment flaws at the surface thanks to its targeted exfoliating effect. Bioavailability of LR2412 is therefore strengthened by the LHA, which allows the upper layers of the epidermis to be renewed.

Being the first skincare with clinically proven efficacy under extreme life conditions, the Idealia Life Serum provides visible results after only eight days. Formulated for sensitive skin, it offers an emulsified and non-greasy texture.

Idealia Life Serum offers women a spectacular skin transformation with fresh and even skintone, refined pores and rested features.

 
 
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