All about new beauty products > Introducing 5 Days to a Bright, White Smile with Arm & Hammer Truly Radiant Toothpaste and Spinbrush

For true radiance, you need the combination of strength, confidence and beauty. Arm & Hammer helps everyone achieve a beautifully radiant smile with the launch of the new Truly Radiant Toothpaste and Spinbrush collection.

Truly Radiant Toothpaste tackles your oral hygiene needs and concerns by combining whitening, deep cleaning, enamel re-mineralization and fluoride cavity protection. Helping to protect your teeth from enamel loss caused by acidic foods, drinks and aggressive brushing, this toothpaste helps restore luster and smoothness to your smile.

The Truly Radiant Spinbrush Battery Powered Toothbrush is specially designed with a dual action head that helps to remove 100% more plaque than a manual toothbrush with its elongated bristles. With continual use, the dual action head’s bristles will eventually wear down. To maintain your newly radiant smile, replace your brush heads with either the Deep Clean or Extra White replacement heads every three months as recommended by your dentist or hygienist.

ARM & HAMMER has enlisted actress Alison Sweeney as the face -- and smile -- of the brand. Sweeney, actress, author and TV host of The Biggest Loser, embodies the truly radiant lifestyle of being healthy, confident and strong, and inspires women around the country to let their radiance shine. "Having a good smile gives me a sense of confidence and beauty, said Sweeney. "Using ARM & HAMMER Truly Radiant toothpaste and Spinbrush™ helps me achieve a strong, healthy and white smile, so I can radiate from the inside out."