Français
 
2013 - 05 - LIFTACTIV Serum 10 by Vichy

New beauty product > Vichy > LIFTACTIV Serum 10

As women know, facial youthfulness depends on the eyes, the most delicate area and the first to show signs of stress, fatigue and age. Aging in this area is a complex process that causes a great deal of discontent among women: While 1 in 2 women say that they are bothered by under-eye wrinkles, 60% dislike their dark circles and signs of fatigue, and 80% do not find their eyelashes beautiful. This explains why women want to change many things and on average use 3 different methods to beautify and rejuvenate their eyes: an eye contour treatment, a highlighter or product which  targets dark circles, and mascara. To this day, there is no global cosmetic solution uniting all the solutions women want.

For the 1st time, Vichy creates Liftactiv Serum 10 eyes and lashes, a unique formula to treat eye contours concerns and lashes concerns, in one drop, one swipe!

Beautiful eyelashes, an essential ingredient for youthful eyes
2013 - 05 - LIFTACTIV Serum 10 by Vichy 1

Long, full, curled, unfurled, supple and radiant eyelashes are a major asset to eye beauty. But very few women are happy with their eyelashes, and the practices for achieving a perfect look are growing. Increasing eyelash volume lies at the forefront of women’s beauty priorities. Sales of mascara and fake eyelashes are soaring. Not to mention fortifying treatments, dyes and perms. But the real global “explosion” has been in regrowth treatments, eyelash implants (or extensions) in beauty salons (involving the application of synthetic on top of natural lashes, without touching the epidermis).

2013 - 05 - LIFTACTIV Serum 10 by Vichy 2

Rhamnose is the first natural active ingredient capable of stimulating activity in the papillary dermis, the driving force behind youthful skin. By reinforcing the structure of the skin, Rhamnose also tones the blood capillary walls (made of collagen), diminishing the appearance of dark circles and under-eye bags. This global anti-aging treatment reduces wrinkles, improves skin tone, and has a spectacular firming and smoothing effect (the icing on the cake!). For the first time in an eye contour treatment, a 10% concentration in an exceptional texture has been used.

High-tolerance brighteners - The particle size, surface state and refraction index of the pearls determines the brightness at which light will be reflected. Vichy Laboratories has selected micro-pearls coated in delicate pearl shimmer and fine particles to ensure ideal highlighting.

Natural elements of a young eyelash, ceramides reinforce lashes’ intercellular cement, strengthening cuticular scales and returning eyelash volume. Vichy Laboratories have selected a family of ceramides with restorative and antiinflammatory properties. They act like a “conditioner” for eyelashes (and are also found in hair masks). Ceramides are also renowned for their anti-wrinkle, hydrating action on skin.

Close your eyes and immerse yourself in a revolution. 1 drop, 3 transformations
In just one month, the eyes are completely transformed right to the tip of the lashes, 42% fuller and a youthfull look.

To learn more
 
 
Related Articles
Search
Search within the site
Find
 
Register free to receive our official newsletter
Sign up