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2013 - 02 - Anti-Âge Global

All about new beauty products > Yves Rocher > Anti-Age Global Line

A World 1st in Botanical Beauty
Today, Yves Rocher has chosen to go beyond the 3rd Generation and introduce a new generation of Plant Source Cells. These cells are called 4th Generation because they come from a unique elicitation, and then are incorporated in their entirety in the formulas. In this way, their cellular structure is preserved and their maximum effectiveness is ensured.

Technical innovation
We met with Xavier Ormancey, Yves Rocher’s R & D Director, who spoke to us about these 4G Plant Source Cells, produced by a high-tech patented and optimized process, and demonstrated their power over all major signs of aging: smoothing wrinkles, moisturizing, restoring radiance and evenness, strengthening and redensifying the skin

Where Do Plant Source Cells Come From?
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Stem cells are present within every evolved living being, both in the animal kingdom and the plant world. Within plants, these cells are specifically present in a tissue called “Meristem” meaning “division” in the sense of “cell multiplication”.

The meristems are the areas where the cells retain a fabulous ability – to divide throughout the entire life of the plant to replicate any part of it, keeping all the characteristics of young cells! This is an incredible reservoir just waiting to be activated based on our needs, says Xavier.

These tissues are present in all plants, located principally at the ends of the plant, its roots, buds and the periphery of its stem. They allow the development of the plant, as well as its growth in thickness. From meristems, we can regrow a plant in its entirety. And, unlike animal plant cells, meristemetic cells are totipotent because of their extraordinary power to give rise to all types of different cells, such as those of leaves, roots or stems.They are also capable of regenerating an organ or even an entire plant. Their regenerating abilities are particularly spectacular. They hold the tremendous power of infinite plant self-regeneration.

But meristematic cells are present in small quantities in the plant. It is impossible to extract them by a conventional method and guarantee a good yield. However, in vitro culture techniques allow them to be isolated and grown in their source state, thanks to an innovative, secure and patented process.to guarantee a perfect quantity of Plant Source Cells.

Concentration

Today, Yves Rocher researchers have chosen to go beyond the 3rd Generation. For the first time ever, they use a cellular stimulation mechanism: elicitation. This mechanism lets them guide, stimulate and potentiate the production of metabolites like Echinacoside to make the cells more active and therefore, more effective. This technology also allows for the incorporation of intact, whole cells with a strengthened presence of their metabolites, so useful for the proper functioning of skin. Their selection process led them to Echinacea augustfolia, a plant species present in the research collection of this amazing outdoor Laboratory, the Yves Rocher Botanical Garden in La Gallicy.

These Yves Rocher 4th Generation Plant Source Cells are then added in their entirety to each Anti-Age Global skin care formula. All their cellular components are present, their DNA, proteins, peptides structure and, especially, their precious active metabolites. An evaluation under an optical microscope of the cell concentration of the active ingredient guarantees a concentration of more than 100,000 cells in each 50 ml jar.

Each jar contains also a cocktail of antioxidant and anti-aging ingredients for a more radiant skin, reinforced by 3 vitamins: Vitamins E, A, F. Cornflower water has been added for its soothing properties.

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The crème de la crème
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Cell renewal is crucial for optimal functioning of all tissue. On the surface it is responsible for the brightness and color of the skin. Further down, the mitotic activity offers real anti-aging action at the level of dermal fibroblasts. The entire formula is made to offer skin the hydration it needs every day.

Complete Anti-Aging Day / Night / and Eye Care Yves Rocher
With its unprecedented, luscious texture, the Complete Anti-aging Day Care delivers instant and long-lasting comfort. It penetrates quickly and becomes an excellent base for makeup. Day after day, skin is visibly younger. It is protected and regenerated, as wrinkles are smoothed. Skin is visibly firmer and denser. Moisturized, it regains all its radiance.
Complete Anti-aging Night Care instantly blends into the skin, leaving behind a non-oily, non-sticky, protective film to repair and nourish upon awakening as if restructured.
The Complete Anti-aging Eye Care smoothes wrinkles and fine lines around the eye reduce eye bags and fade dark circles day after day.

The promise
In only 6 days, your skin will appear regenerated! A 6 in 1 action of all major signs of aging.

The bonus
Its silky texture provides immediate relief to skin, leaving it smooth and velvety. The floral scent soothes the senses. And when it comes to packaging, the Complete Anti-Aging skincare line has the look of a major brand! With a luxurious white vessel adorned with a metallic ring representing the line’s effectiveness and strength, you can leave it out in your bathroom so you never forget it.

Who is it for?
This anti-aging skincare line is aimed at women over 40 for daily use, but Xavier emphasizes that it can also be used as a cure for women in their thirties. The power of 4G Plant Source Cells is to provide deep moisturizing to denser skin, improving skin quality and providing the firmness which, with advancing age, is of such concern to women. Don’t wait to try it!

 
 
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