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PrintAll About Make-Up > Lips > Go red! What shade to choose?
We think about our complexion and our wardrobe, but have you thought of the image you project just by applying your lip color?
COVERGIRL scientists recently partnered with Harvard University Professor, Dr. Nancy Etcoff to conduct a groundbreaking colour science psychology study, called the Per-CVE study. This research uncovered the role that makeup, including lipsticks, plays in people’s perceptions of others and themselves across four categories:
Attractiveness, Competence, Likeability and Trustworthiness.
The study showed that when women wore certain makeup looks instead of no makeup, perception across the four categories were heightened, meaning that they were believed to be more attractive, intelligent, likeable and honest than they had been without makeup on, and specifically, women wearing a professional makeup look accentuated with gorgeous lipcolour were rated by others as more trustworthy and competent than women wearing glosses or no lip colour.
With such extensive knowledge and an inherent understanding of beauty, colour and perception, Pat identified specific tones and shades that best correspond with the categories identified in the colour science study:
Attractive shades can be neutral, rosy, or bright. They are shades that flatter the complexion and look good on their own. They are fashion forward trend shades, like red, fuchsia, and orange.
Try Lip Perfection Lipstick in:
Captivate, Bewitched, Flame, Hot, Temptation, Euphoria, Spellbound
Competent/smart shades are neutral or red shades with brown undertones. Brown imparts a sense of stability, safeness, and dependability while red is strong, powerful, and determined. Mixed together, these shades convey a can-do attitude.
Try Lip Perfection Lipstick in:
Smoky, Sultry, Rich, Burn, Euphoria, Precious
Likeable shades consist of neutral and brighter shades that have a fun playful edge. They’re less serious than trustworthy shades, although some can fall into both categories. Pinks, corals, and mauve lip shades fall into this category.
Try Lip Perfection Lipstick in:
Fervor, Enamor, Rich, Rush, Smitten, Precious Delight, Darling
Trustworthy shades consist of neutral pink, orange, and red shades. They’re shades that convey warmth, honesty, and credibility. Most of these shades have a semi-matte finish offering a polished, professional look.
Try Lip Perfection Lipstick in:
Hypnotic, Enchant, Heavenly, Romance, Precious, Entwined, Temptress, Coquette
What image do you want to project? It's up to you to decide what others will think of you!
Shades come from the new CoverGirl Lip Perfection collection - the perfect collision of colour and moisture
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Care & Make-up
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For Men
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Glossaries
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Various
