If you’re going to do a red lip, you should make sure your lips aren’t dry and chapped, Exfoliate them with a really gentle exfoliator or use a toothbrush and just flake off excess dead skin. Then use a really good lip balm. But before you go to apply your lipstick, make sure you tissue off the balm, just because you want the lipstick to really adhere.If you’re going to do a red lip, you should make sure your lips aren’t dry and chapped, Exfoliate them with a really gentle exfoliator or use a toothbrush and just flake off excess dead skin. Then use a really good lip balm. But before you go to apply your lipstick, make sure you tissue off the balm, just because you want the lipstick to really adhere.

Use a lip liner to "draw" your lip contour. It prevents the lipstick from bleeding

Use the same shade than your lipstick. Some brands, like Sothys, market an universal lip liner/filler that you can use with every shade of lipstick.This unique product outlines the lip area to prevent feathering and ensure long wear. Formulated with silicones and texturing agents to allow an excellent slip, a filler effect and a perfect wear. Also helps the diffusion of light pigments.

When it comes to picking the colour, the general rule is warmer shades for olive complexions and cooler shades for pale complexions. If all else fails, you can’t go wrong with a true red—it suits almost every skin tone.

Chanel
Rouge Allure l'Extrait - The lipstick shades from the new makeup collection lend their warm, ultra-pigmented hues to lips. For a luminous finish ranging from shiny to satin. Choose between

• 947 - Nuit pourpre haute intensité
• 937 - Rouge spectral
• 927 - Orange polaire
• 917 - Rose boréal

St-Laurent
Banquet Rouge Volupté Shine - available in 122 Burnt Zellige & 153 Rose Dentelle.

Dior
This holiday season, Dior makeup presents the iconic couture color lipstick available in four shades for festive makeup looks: 

• 620 Seductive: Deep Bois de rose
• 833 Fascinating: Rouge brun
• 993 Magic: Prune
• 999 Rouge signature

Clarins
Instant Light Lip Comfort Oil - You don't want to wear lipstick, look natural but pretty? Released in 2015, the first beauty oil for lips is yet another reason we just can't resist the soothing delicate shine of this revolutionary product, a unique fusion that leaves a shiny film on the lips that is not sticky and slightly sweet.

Givenchy
Opt for Le Rouge Interdit Intense Silk in a festive case, ready to leave for an evening in a New York club.

Gucci
505 Janet Rust – rusty red ; 515 Devotion – rich red, 2 rouge Lunaison glitter to sparkle during the holidays.

Guerlain
Rouge G, Guerlain’s iconic jewel lipstick, has been reinvented in an ultra-care version paired with a wide range of highly pigmented, long-wearing shades available in a satin or velvet matte version.

• 980 - Le Rouge Fabuleux Velvet

Nars
Kiss the stars with Audacious Lipstick in new warm beige shade Ava. Bold, ultra-saturated color feels hydrating and stays put - does not bleed or feather.