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2015 - 10 - Serum vegetal by Yves Rocher, the anti-wrinkle star

All about new beauty products > Yves Rocher > Serum vegetal, the anti-wrinkle star

The power of plants never ceases to astound and inspire us.
From life to life, from the plant to our skin, our Experts in Botanical Beauty Research have time and again proven this close relationship, this ancient and unique affinity.

However, in order to go further in the search for effective beauty products, we must focus on the skin’s capacity to recognize and use active botanicals.
The key factor we will be revealing is Assimilation.
In the end, what use is an active ingredient, even if it is natural, if it cannot be assimilated by our skin?

In fact, Assimilation is a complex and multi-faceted phenomenon, a true obstacle course for the active ingredient. It must penetrate the skin’s outer layer, make its way through the superficial layers, enter the targeted cells and finally stimulate at their metabolic core in order to achieve the expected corrective effects.

Just being a simple natural extract is not enough. The plant must be refined, chiseled, shaped in order to be completely capable of fulfilling this mission. This Yves Rocher Research know-how is called N.A.T. (Natural Assimilation Technology).

We are pleased and proud to illustrate this with the Ice Plant, also known as the Life Plant, at the heart of Sérum Végétal.

Xavier Ormancey
Managing Director of Research at Yves Rocher

What is ice plant?

For Sérum Végétal, everything stems from an incredible plant: The Ice Plant.

Originating in the South African desert, the Ice Plant is able to adapt to extreme conditions and stands up to anything. It is resistant. It survives. Hence its nickname, The Life Plant. This plant is exceptional and unique. Throughout the centuries and thanks to its incredible capacity to adapt, it propagated as far as Australia, the coasts of the American continent, and around the Mediterranean. This plant has been in France since the 18th century. Since 2008, forever in search of new botanical active ingredients and passionate about their work, the Yves Rocher Ethnobotanists and Phytologists went looking for this Ice Plant and brought it back to their Laboratories in La Gacilly and Paris to study the plant and work with it to achieve excellence.

Unlike other plants that have, on average, 2 series of chromosomes, the Ice Plant possesses up to 128. Having such a full pack of cards genetically allows it to adapt over time to multiple situations. To repair everything. It is this characteristic, taken to the extreme and called polyploidy, which explains its ultra-adaptive nature. Its polyploidic level is exceptional in the plant world. This facilitated, over time, its adaption on all levels - metabolically, physiologically and morphologically.
This is its genius.
And Yves Rocher’s Botanical Beauty cracked its code.

Wrinkles & Radiance - Express Beauty Vials
2015 - 10 - Serum vegetal by Yves Rocher, the anti-wrinkle star 1

ONE VIAL FOR AN INSTANT BEAUTY BOOST!!
From age 30, skin becomes dull. The powerful anti-wrinkle action of the Ice Plant is combined with Oryza extract, which recreates skin’s cohesion and boosts its radiance.

Result: Skin appears tightened immediately and radiance is revived
Apply its fresh and moisturizing texture when your skin is creased and your complexion is dull to revive its beauty immediately..

Each packaging contains 4 vials for 4 instant boosts. Stock up a few boxes for Holiday parties.

Resurfacing care
2015 - 10 - Serum vegetal by Yves Rocher, the anti-wrinkle star 2

A new day for new skin 

Immediately, the deepest wrinkles appear fuller. The skin's texture appears smoother and is more beautiful on awakening. The cohesion of skin cells improves and the skin appears renewed.

The unprecedented oil gel texture of this Botanical Resurfacing Care moisturizes and gently exfoliates, without scrubbing particles, the surface of the epidermis. It acts as a scrub to renew skin without irritating it.

When? Apply, in the evening 2 times a week, a few drops all over perfectly cleansed face. No rinse formula. The ice plant works for you during the night  Wake up for renewed skin.

 
 
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